DeWet Vrugte en Vervoer
Brand Refinement, Corporate Identity System & Digital Infrastructure
DeWet Vrugte en Vervoer
Brand Refinement, Corporate Identity System & Digital Infrastructure
This project focused on refining and modernising the existing brand identity of DeWet Vrugte en Vervoer to ensure visual clarity, scalability, and professional consistency across all business applications. The objective was to strengthen brand credibility within the agricultural and logistics sector while establishing a technically sound and search-optimised digital presence to support operational visibility and long-term growth.
From precision logo vectorisation and brand manual development to full identity rollout, website design, hosting infrastructure, and ongoing maintenance, this project represents a structured brand and digital consolidation strategy.
Logo Vectorisation & Brand Manual Development
The existing logo was professionally vectorised and refined to ensure accuracy, scalability, and consistency across print and digital environments. This refinement process enhanced legibility, balance, and technical usability without compromising brand recognition.
Professional logo vectorisation and refinement
Comprehensive brand guideline document
Defined typography, colour specifications, and logo usage rules
Structured identity framework for consistent implementation
Full Corporate Identity Rollout
Following the development of the brand manual, the refined identity system was implemented across the business’s full corporate presence. This ensured uniformity across operational materials and strengthened brand recognition within the agricultural and transport industry.
Corporate stationery design and rollout
Consistent branding across business documentation
Professional visual alignment across print and digital touchpoints
Unified identity application aligned with brand guidelines
Website Design, Development & High-Performance Hosting
A custom website was designed and developed to serve as the company’s digital presence, structured to clearly communicate services within the fruit distribution and transport sector. The website architecture was built to balance professional presentation with technical optimisation.
Responsive website design optimised for all devices
SEO-enriched content structure aligned with search visibility standards
Clean service presentation with structured information hierarchy
Technical upkeep to maintain search performance and stability
High-speed hosting environment for optimal loading performance
Project Outcome
Project Outcome
The outcome is a refined and professional brand identity supported by a technically robust digital foundation. By formalising brand standards and strengthening digital infrastructure, DeWet Vrugte en Vervoer now operates with enhanced credibility, consistency, and online visibility.
Professionally refined and scalable logo identity
Structured brand manual ensuring long-term consistency
Complete corporate identity rollout
SEO-optimised website with high-performance hosting
Annual maintenance ensuring stability and security
Strong, cohesive brand presence within the agricultural and logistics sector
“Unorthodox Innovations delivered a complete brand and digital upgrade. The consistency, speed, and ongoing support give us confidence in our long-term growth.”
Kyle de Wet, DeWet Transport